The Board recognizes that business and cultural organizations make available for public use much information that is of great value in advancing student education. Much of this information is not available through other sources.


The objectives of this policy are to:


1. Provide for the use and dissemination of information from private sources that tends to strengthen the curriculum and benefit the students.


2. Protect both students and their families from exploitation by companies, organizations or groups.


Using Facilities


Salespeople and other persons soliciting information, products or services will not be allowed in the classroom or on the school premises during school hours or school activities to solicit employees or students unless prior approval is given by the building principal. Except as allowed in KG, the facilities, the staff or the students of the district shall not be used in any manner to advertise or promote noneducational interests except that the district may:


1. Utilize films and other instructional aids furnished by private sources when the advertising content is reasonable.


2. Cooperate through announcements and distribution of program material with nonprofit community organizations that supplement the school program when such cooperation will not interfere with the school program.


3. Permit voluntary participation by students in essay, art, science and similar contests sponsored by outside interests when such activities parallel the curriculum and contribute to the educational program.


4. Release promotional material for athletic and cultural events that are not sponsored by the district if they parallel the district's curriculum and contribute to the educational program.


5. Accept or solicit limited advertising on extracurricular activity schedules, programs, newspapers, yearbooks or other district-sponsored publications at the discretion of the principal of the school involved.


6. Allow for distribution to teachers of information by teachers' groups or other groups partnering with the district through use of school mailboxes or posting in the teacher's lounge.


7. Designate a bulletin board on which information about community activities may be posted.


8. Allow certain groups partnering with the school district to conduct fundraisers or informational campaigns to distribute information in the schools, if such activities will benefit students in the school.


9. Permit other exceptions when, in the judgment of the superintendent or designee, students of the district will benefit. The superintendent may, at his or her option, refer specific cases to the Board for decision.


Collecting, Disclosing or Using Information for Marketing


In general, the district will not collect, disclose or use personal student information for the purpose of marketing or selling that information or otherwise providing that information to others for that purpose. The Missouri Sunshine Law may require districts to release information collected for other purposes, such as enrollment, if that information was designated as "Directory Information" and parents and students were properly notified. The district has no control over how this information will be used once released, but parents may notify the district in writing if they do not wish to have directory information released to third parties in accordance with policy JO-R.


In the rare case where the district may collect information from students for the purpose of marketing or selling that information, the district will directly notify the parents at least annually at the beginning of the school year of the specific or approximate dates when such information will be collected. Parents, upon request, may inspect any instrument used to collect personal information for the purpose of marketing or selling that information before the instrument is administered or distributed to a student. All parents and students of appropriate age may decline to provide the information requested.


This portion of the policy does not apply to the collection, disclosure or use of personal information collected from students for the exclusive purpose of developing, evaluating or providing educational products or services for or to students or educational institutions, to the extent allowed by law and Board policy, such as the following:


1. College or other postsecondary education recruitment or military recruitment.


2. Book clubs, magazines and programs providing access to low-cost literary products.


3. Curriculum and instructional materials used by elementary schools and secondary schools.


4. Tests and assessments used by elementary schools and secondary schools to provide cognitive, evaluative, diagnostic, clinical, aptitude or achievement information about students (or to generate other statistically useful data for the purpose of securing such tests and assessments) and the subsequent analysis and public release of the aggregate data from such tests and assessments.


5. The sale by students of products or services to raise funds for school-related or education-related activities.


6. Student recognition programs.


For the purposes of this policy, "personal information" means individually identifiable information including:


1. A student or parent's first and last name.


2. A home or other physical address (including street name and the name of the city or town).


3. A telephone number.


4. A Social Security identification number.


The district will notify parents at least annually at the beginning of the school year of the portion of this policy regarding collecting, disclosing or using information and within a reasonable time after any substantive change in this policy.


* * * * * * *


Note: The reader is encouraged to check the index located at the beginning of this section for other pertinent policies and to review administrative procedures and/or forms for related information.


Adopted: November 14, 2002




Cross Refs: GBCB, Staff Conduct

IGBC, Parent/Family Involvement in Instructional and Other Programs

JHDA, Surveying, Analyzing or Evaluating Students


Legal Refs: 610.010 - .028, RSMo.

Family Educational Rights and Privacy Act, 20 U.S.C. 1232g

General Education Provisions Act, 20 U.S.C. 1232h(b)

Embry v. Lewis, 215 F.3d 884 (8th Cir. 2000)


Advance R-IV School District, Advance, Missouri



2002, Missouri School Boards' Association, Registered in U.S. Copyright Office

For Office Use Only: KI-C.1C (6/02)